ITS America Privacy Principles

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Issues:

Artificial Intelligence

March 27, 2025

ITS America has developed this comprehensive set of privacy principles and recommended next steps to guide the development, deployment, and regulation of advanced technologies in surface transportation. This guidance will help organizations and governments balance the benefits of technology with the need to protect individuals’ privacy and is meant to apply to organizations in both the private and public sector, including infrastructure owner operators (IOOs).

The principles focus on the following core tenets: protecting personal information, building trust, improving responsible data usage and governance, meeting consumers where they are, and evolving organization policies to adapt to new technologies.

Let’s Transform the Future Together.

Technology evolves faster than we can imagine the future. Rapidly evolving transportation innovations are being developed and deployed that promise to entirely reshape the way our transportation network operates, facilitating vast improvements to transportation safety and overall mobility. The promise of these innovations is apparent, but the deployment and application of these technologies is not without challenges. While technology disrupts the transportation ecosystem with new innovations and ideas, government, communities, private companies, and researchers must race to catch up to and contend with ideas never thought possible. How do we accelerate change and safely embrace new technology while promoting collaboration across industry to advance shared societal goals? Through nonprofits like the Intelligent Transportation Society of America (ITS America).

ITS America and its members have been at the center of these innovations, advocating for the future of transportation to be safe, smart, and connected.

Join us.

As advocates for transportation innovation throughout the world’s largest transportation network, ITS America’s public, private and academic members are dedicated to championing smart mobility strategies to ensure safe and thriving communities.
Ramin Massoumi, Global Solutions Director – Mobility, arcadis
Private companies, public agencies and academic institutions committed to influencing the future of intelligent transportation come together at ITS America. Every day, our members advance technology solutions that save lives and improve mobility across the country – in cities, suburbs, and rural communities.
Malcolm Dougherty, National Practice Executive, Transportation, Michael Baker International
At ITS America, our public, private and academic sector members are committed to deploying intelligent transportation technologies to save lives and improve mobility on our nation’s roads. While transportation constantly evolves, we will do all we can to ensure it continues to be the engine that drives our nation’s economy and contributes to improving our quality of life.
Carlos Braceras, Director, Utah Department of Transportation

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ITS America Privacy Principles

Summary of Senate Commerce, Science, and Transportation Surface Transportation Investment Act

A Blueprint for Transportation Technology

Recommendations for Infrastructure Investment and Jobs Act Implementation