AboutA better future transformed by transportation technology and innovation.
To be the leading voice advocating for the scaled deployment of innovative transportation technology through policy, thought leadership, and developing a diverse workforce.
ITS America 2023-2026 Strategic Plan
Our members include state and city departments of transportation, regional and local transportation and planning agencies, private companies providing ITS products and services, auto manufacturers and suppliers, research organizations, academic institutions and industry associations. See our entire membership list here.
Board of Directors
“The ITS industry is made up of great people and growing by the day. I am excited and humbled to be chosen to take on this opportunity. I look forward to making progress on critical issues facing our industry including increasing safety, transportation equity, and greener transportation solutions for communities by incorporating all the tools at our disposal.”Monali Shah
Laura D. Chace
President & CEO
Laura Chace was named President and CEO of ITS America in August, 2021. Previously, she served as the association’s Chief Operating Officer. In her role as COO and now as President and CEO, her focus is to promote policies that advance the development and safe deployment of intelligent transportation technologies throughout the United States in support of safer, greener, smarter mobility for all.
Chace has extensive experience in strategic planning, operations, communications and advocacy, and a proven track record of implementing complex initiatives with strong engagement and collaboration among stakeholders. As COO, she led operations across ITS America with a focus on technology’s ability to save lives and reduce crashes on U.S. roadways, reduce congestion, minimize transportation’s carbon footprint, and provide seamless mobility and transportation choices for all Americans.
Chace serves on the External Advisory Board for the U.S. Department of Energy’s SMART Mobility Lab consortium under the Officer of Energy Efficiency and Renewable Energy (EERE).
She is passionate and speaks often about the need to include more female and diverse voices in the transportation workforce to create better outcomes for all who use the transportation system. Chace is a founding member of the MobilityXX initiative, which is focused on increasing the number of women in transportation by 10 percent in 10 years.
Chace brings 15 years in trade association management to her new role, having previously worked at USTelecom and the American Trucking Association. Early in her career, she served in the Clinton Administration at the U.S. Department of Justice Office and in the White House. She holds a Bachelor of Art’s degree from Colgate University.
Our Commitment to Diversity, Equity, and Inclusion
ITS America’s mission is to deploy technology to achieve a safer, greener, smarter transportation system with more access for all. We recognize that today’s transportation systems suffer from historic and ongoing inequities embedded in infrastructure, access, and cost. As we explore and fulfill the promise of new technologies, ITS America maintains a commitment to diversity, equity and inclusion as we consider technology’s effects on all communities and strive to create a better future for all.