AboutA better future transformed by transportation technology and innovation.
To be the leading voice advocating for the scaled deployment of innovative transportation technology through policy, thought leadership, and developing a diverse workforce.
Our members include state and city departments of transportation, regional and local transportation and planning agencies, private companies providing ITS products and services, auto manufacturers and suppliers, research organizations, academic institutions and industry associations. See our entire membership list here.
Board of Directors
“The ITS industry is made up of great people and growing by the day. I am excited and humbled to be chosen to take on this opportunity. I look forward to making progress on critical issues facing our industry including increasing safety, transportation equity, and greener transportation solutions for communities by incorporating all the tools at our disposal.”Monali Shah
Laura D. Chace
President & CEO
Laura Chace was named President and CEO of ITS America in August 2021. Previously, she served as the association’s Chief Operating Officer. In her role as COO and now as President and CEO, her focus is to promote policies that advance the development and safe deployment of intelligent transportation technologies throughout the United States.
Chace has extensive experience in strategic planning, operations, communications and advocacy, and a proven track record of implementing complex initiatives with strong engagement and collaboration among stakeholders. As COO, she led operations across ITS America with a focus on technology’s ability to save lives and reduce crashes on U.S. roadways, reduce congestion, minimize transportation’s carbon footprint, and provide seamless mobility and transportation choices for all Americans.
Our Commitment to Diversity, Equity, and Inclusion
ITS America’s mission is to deploy technology to achieve a safer, greener, smarter transportation system with more access for all. We recognize that today’s transportation systems suffer from historic and ongoing inequities embedded in infrastructure, access, and cost. As we explore and fulfill the promise of new technologies, ITS America maintains a commitment to diversity, equity and inclusion as we consider technology’s effects on all communities and strive to create a better future for all.