From Game Day to Global Events: Practical Mobility Lessons for Transportation Agencies

Transportation agencies are being asked to do more than ever with limited resources while preparing for events that can dramatically impact travel patterns, system performance, and public expectations.

Drawing from Michelin Mobility Intelligence’s recent independent study of mobility trends in host cities from the 2026 World Cup, this webinar explores how transportation leaders can apply lessons from major events to everyday planning and operations. Panelists will share perspectives from large-scale event planning, game-day traffic management, and host city preparation efforts to discuss what agencies can do today to improve readiness, coordination, and decision-making.

Whether preparing for a major sporting event, a recurring downtown festival, university game days, or unexpected surges in demand, attendees will leave with practical strategies that can help support more proactive transportation planning and operations.

Speakers:

  • Adam Snider, Director of Communications, GHSA (moderator)
  • Alican Sevim, Ph.D, Principal Data Scientist, Michelin Mobility Intelligence
  • Graeme Masterton, Transit Planning Leader, Stantec
  • Debbie Albert, Research Engineer, Texas A&M Transportation Institute