Mobility on Demand

Mobility on Demand (MoD) refers to the ability of individuals to utilize varying transportation modes to make their journeys more efficient or complete.

ITS America’s Standing Advisory Committee on Mobility on Demand


The MOD Alliance identifies legislative and regulatory barriers and opportunities to advance Mobility on Demand, monitors national trends and related research, and promotes best practices and private and public sector partnerships. It also serves as a forum to disseminate and exchange information and other innovations, addressing areas like transit and cargo delivery automation, payment integration, mobility wallets, accessibility, equity, data sharing, rural/suburban MOD, workforce, insurance, value/congestion pricing, and privacy/cybersecurity.

Committee Leadership

Chair: Pete Costello, Ohmio
Vice Chair: Amber Crabbe, SFCTA

Mobility On Demand Advocacy Materials

See All
  • ITS America Connected Vehicle Privacy Brief

    This document outlines the privacy aspects of direct vehicle-to-everything (V2X) connectivity systems and identifies the efforts manufacturers are implementing to maintain strong consumer data privacy and security protections.

  • ITS America Privacy Principles

    ITS America has developed this comprehensive set of privacy principles and recommended next steps to guide the development, deployment, and regulation of advanced technologies in surface transportation. This guidance will help organizations…

  • 2026 Surface Transportation Reauthorization Policy Principles

    ITS America has released its 2026 Surface Transportation Reauthorization Policy Principles, putting innovation at the forefront and calling for greater investment in transportation technology that will improve safety, efficiency,…

  • A Guide to Practical Next Steps for AI Implementation

    ITS America and Cambridge Consultants have released “A Guide to Practical Next Steps for AI Implementation”. The guide is designed to equip transportation organizations with clear, actionable steps for successfully implementing AI. By…

  • ITS America Response to White House AI Action Plan RFI

    The Intelligent Transportation Society of America (ITS America) respectfully submits comments on the Request for Information on the Development of an Artificial Intelligence (AI) Action Plan from the National Science Foundation and Office of Science and Technology Policy (OSTP). We have seen how other sectors, such as healthcare, financial services, and defense, are utilizing AI – now it is time to bring such attention to our transportation system.

Mobility On Demand News

See All News

ITS World Congress Unveils Record-Breaking 2025 Program

Registration is now open for the premier global intelligent transportation systems (ITS) conference and exhibition, hosted in partnership with ITS America and produced by RX, set to take place at the Georgia World Congress Center from August 24-28, 2025.

ITS America Releases a Blueprint for Transportation Technology

Washington, DC – Today, the Intelligent Transportation Society of America (ITS America) released a bold vision for U.S. transportation and infrastructure in a “Blueprint for Transportation Technology”. The Blueprint serves as a…

ITS America Board Elects Officers, Welcomes New Directors for 2025

Washington, D.C. – The Intelligent Transportation Society of America (ITS America) Board of Directors certified the election of its 2025 Board Officers, and welcomed its six new directors at the Board of Directors meeting this week in…